Blue for Green is an employee-led initiative to reduce and/or avoid carbon emissions in countries and sites, under Scopes 1 and 2. Blue for Green's goals is to raise environmental awareness and action in countries and branches, create a closer connection to candidates and customers, and ultimately support
Kuehne+Nagel´s main goal to achieve zero carbon business through colleague and company actions.
KN Trophy is an employee activation + engagement initiative, accelerating country actions to reduce their carbon emissions. The competition was a partnership between HR’s Organisational Development Center of Excellence (COE) + QSHE.
Awards for KN Trophy
1. First, second, and third places
■ Trophy made of reclaimed wood + certificates on plantable paper
2. Winning countries
■ Storytelling campaign on LinkedIn
3. Winning countries talking to the world
■ Earth Week Panel
4. Winning countries propose an initiative focused on business and environmental impact
■ Country environmental project
All actions are registered in a proprietary system, which has a dashboard updated in real-time, thus giving the world visibility on how we are progressing with our engagement actions.
Target for 2022
Education – Invest in leadership understanding of sustainability in business design and management.
Engagement – Keep people engagement and activation high, so our organisation demonstrates our Sustainability commitment to colleagues and candidates.
Alignment – Align Blue for Green effort, engagement, and initiatives to support Kuehne+Nagel's Sustainability goals.
Storytelling – Consistent in sharing colleagues' / countries' stories publicly.